MTN prides itself as the biggest telecommunications provider in Africa and the Middle East. That certainly is not in doubt. Whoever was in Ghana on the eve of August 1, 2007 could not have missed perhaps what has gone down in Ghanaian corporate industry history as the biggest outdooring ever of any brand, product or service.
So what the heck is all the noise about MTN when they really, do not have that much to offer, except pump money into advertising? The funny part is, it is sort of difficult to switch to other networks. Personally, I have two other SIM cards from Onetouch and Tigo, the other GSM providers in the country, yet, I haven’t quite been able to wean myself off MTN’s addiction. Me, like most others, find it cheaper (even though MTN’s rates are not the cheapest in the country), to reach the chunk of my contacts most of whom are on the MTN network. Others raise the subject of MTN being funky, but really, so are the others, even CDMA provider, Kasapa.
When giants with huge financial muscles like MTN hit the market, I think it is fair subscribers, the media, telecommunications policy makers and watch dogs pay particular attention to a number of issues. Paramount among them is the question; are they practising fair trade? Do we risk burying other competitors because of the monumental financial strength of the player?
I love competition. It tends to sharpen a person and makes him better. Competition also offers whoever may be concerned an opportunity to choose the best on offer. But I believe and even love most, fair and healthy competition where the winner is the consumer and not the huge multinational with turnovers ten or more times bigger than the gross domestic product of many countries in Africa.